How much should I pay for a Rolex Submariner?

The price you should pay for a Rolex Submariner varies depending on several factors such as the model, condition, and whether you're buying new or pre-owned.

New Rolex Submariner Prices

According to Rolex's official website 5, the recommended retail prices for new Submariner models are:

• 
  Submariner No Date (Ref. 124060): $9,100


• 
  Submariner Date (Ref. 126610LN): $9,550


• 
  Submariner Date "Hulk" (Ref. 126610LV): $9,950

These are the base prices set by Rolex, but due to high demand, authorized dealers may charge a premium on top of the retail price.

Pre-Owned Submariner Prices

For a pre-owned Submariner, prices can range from around $6,000 for an older model in good condition to over $30,000 for rare or limited edition models 8. The average price for a used Submariner Date is around $10,000-$12,000.

Factors like age, condition, box and papers, and service history can significantly impact the resale value. Buying from a reputable dealer or at auction can ensure authenticity and fair pricing.

Cost of Manufacturing

While Rolex does not disclose exact manufacturing costs, estimates suggest it costs Rolex around $300-$1,000 to produce a stainless steel Submariner. However, the premium pricing accounts for Rolex's brand value, craftsmanship, and profit margins.

In conclusion, be prepared to pay a premium for a new Rolex Submariner from an authorized dealer, or consider the pre-owned market for potential savings while ensuring authenticity and condition.