Why is four o'clock missing on the Rolex Datejust?


The four o'clock Roman numeral is not missing on the Rolex Datejust dial. Instead of using the standard "IV" to represent the number 4, Rolex opts for the less common "IIII" notation.



History and Tradition



The use of "IIII" instead of "IV" for the number 4 has a long history in clockmaking. This convention dates back to sundials and early clocks, where the "IIII" notation was easier to cast in the mold and provided better visual balance. Watchmakers later adopted this practice, and it became a tradition in the industry.



Reasons for Rolex



There are a few reasons why Rolex continues to use "IIII" for 4 o'clock on the Datejust:




  1. Visual Symmetry: The "IIII" notation creates a more balanced and aesthetically pleasing look on the dial, especially when paired with the "VIII" for 8 o'clock.


  2. Legibility: Some argue that the "IIII" is easier to read at a glance, as it distinguishes itself more clearly from the "VI" (6) and "VIII" (8) numerals.


  3. Tradition: Rolex is a brand that values tradition and heritage. Using "IIII" is a nod to the history of watchmaking and sets their watches apart from others.



While some may consider it a "mistake" or an inconsistency, the use of "IIII" on Rolex dials is a deliberate choice that reflects the brand's commitment to traditional watchmaking practices and its pursuit of visual harmony.